East Midlands law firm Smith Partnership Solicitors has worked with Derby creative design company Parry Creative to reimagine its brand. 

The firm, which has offices in Derby, Leicester, Stoke, Burton upon Trent and Ashby, approached Laura Parry of Parry Creative to get inspiration on how the firm could better convey its values of relatability and approachability. 
 
Laura has introduced new colour ways, including softer aubergine and plum tones to the iconic red branding, along with new fonts and shapes to offer more flexibility to the way Smith Partnership can use its branding across different materials. 
 
Laura said: “These improvements will give the brand that all-important flexibility that creates impact, whilst remaining consistent to build brand recognition.  

It’s wonderful to work alongside Claire, Sophie and the team at Smith Partnership. We’re looking forward to seeing our new designs published across the marketing materials very soon, so watch this space!” 
 
Claire Twells, partner at Smith Partnership said: “Parry Creative have done a fantastic job of really understanding our values and what we want to convey. We are a company of real people working hard for real people in our community and it has been wonderful to work with Laura and her team, a local business, who has translated this so perfectly into our branding.”