Orangetheory Fitness has boutique fitness studios in more than 23 countries, and 1,200 studios in the USA alone, and is rapidly expanding across the UK. Parry Creative has been appointed to support this expansion, and to develop the company’s visual marketing materials across its Midlands and North studios.

Whilst supporting the Orangetheory’s UK team, Laura has also enhanced the brands existing visual elements, creating consistency across all of its marketing activities and aligning its design style so that it appeals to the UK market. She will also continue to develop these materials as more franchises develop across the UK.

Cat, from Orangetheory Fitness said, “ We’re really excited to partner with Parry Creative to develop a suite of brand assets to best represent the Orangetheory brand for the UK audience. 

Orangetheory can truly be a lifechanging workout for some, and we’re on a mission to introduce it across Northern England. We’re looking forward to working with Parry Creative and the team’s creative skills to help present our message effectively and introduce lots of amazing new members to the orange community”.